Patoranking, dancehall star and a coach on The Voice Nigeria, has set up his record label, Amari Musiq.
The singer, real name Patrick Nnaemeka Okorie, announced the new imprint in an Instagram post on Wednesday.
Noting that helping people has always been his “number one goal,” Patoranking also unveiled Grey C, a Nigerian singer, and Walid, a Tanzanian artiste, as his first signees.
Patoranking wrote: “Really happy to finally announce Amari Musiq. Helping others has always been my number one goal and I couldn’t be more happier to extend the support I’ve had to @officialgreyc and @walidiy.
“Love to everyone who has supported the journey so far. Get out of your comfort zone today and make that thing happen. Here’s to more music and new talent.”